YUP: Young Urban Professional. The YUP Hotel in the centre of Hasselt caters for the modern young traveller who seeks comfort and style at a good-value price. A novel take on the services and amenities offered by a conventional hotel, combined with chic décor and personal touches, provided for a fun and unique overnight stay. From the online check-in service to vending machines offering food items as well as a range of toiletries, the YUP Hotel offers the convenience of catering your visit to your individual needs – yuppie luxury on demand – without compromising on service.
The cosy rooms (called YUP Cabins) centre around the bed, which is designed as a cocoon providing not only a clever design feature, but also ultimate comfort. In a space of just 12 square metres the cabin offered a comfy bed, a surprisingly not-too-small bathroom complete with rainfall shower, and an office space for making the most of the complimentary wi-fi. There were also nice touches to be found in the detail – the use of pastel colours, the cage-style locker that functioned as the wardrobe, and the many ‘tips’ for behaving like a yuppie that featured on the walls: “Drape a sweater over your shoulders”, “Be avant garde”, “Wear pastel”, “Drop names” and “Drink gourmet coffee”.
Another unique feature was the take-away breakfast option. Since we needed to catch an early morning train, we were able to order our breakfast bags in advance, ready to be collected at check-out – perfect for the young urban professional with things to do, places to go and people to see…
Walking into the entrance of the YUP Hotel feels like you’re about to enter a funky retro bar rather than a boutique hotel in a small town. The interior design instantly impressed, with contemporary fit-outs mixed with vintage touches including an old telephone booth, retro record players and a black upright piano.
The traditional hotel lobby-and-restaurant format was replaced instead with a hang-out space, with the ground floor devoted to just chilling out. The main bar area overlooking the piano is the perfect spot to relax with a drink featuring one of the many gins on the menu, or even a tinker on the piano keys. A large reading table offered a great space for perusing one of the international magazines on offer. A lounge area by the reception was also a great addition to the space, offering guests the possibility to watch television or simply read a book.
I was surprised by a playful banana print on the carpets leading to our room on the fifth floor. It seemed quite random and quirky yet somehow managed to tie in brilliantly with the overall feel of the hotel. The room was a great example of using a small space to great effect, with the walls of the box-style bed also serving to separate the bathroom and office spaces from the ‘bedroom’. The clever use of space also made the most of every nook and cranny, providing ample storage in surprising places, including a cabinet under the bed, perfect for luggage.
The staff were very friendly and accommodating, and happily came to our aide when we were craving a midnight snack at the bar. It was a shame we only stayed for one night – I didn’t get a chance to ask what the deal is with the bananas!
Thonissenlaan 52, 3500 Hasselt